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Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.
Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.
To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion. To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.